In the old west, cowboys lived by a code.....the code was informal and unwritten, but nonetheless well-understood. A foundation of that code, was that a cowboy should always “ride for the brand.” A brand was a ranch’s trademark....a symbol that represented ownership of livestock. But it was much more than that. A brand represented pride, duty, stewardship, and even inspired a sense of loyalty and dedication. As ranchers would spend their restless days on horseback, fighting tooth and nail for their estate, they would know that they were riding for - sacrificing for - and living for something greater than themselves: the brand. Here at Diamond L Ranch, we still believe in that code. The Diamond L Brand was created in 1997 when we placed that hot iron on the left shoulder of our first set of calves. Our Ranch was founded on the principles of Faith and Family, mixed in with a healthy sense of Fun and Adventure. For over 25 years now, we strive everyday to make generosity and hospitality abound on our property. Through years of inviting all types of folks out to The Ranch, we have been able to share our mission, as well as countless memories and adventures, to many. For that reason we created @TheDiamondLBrand hat and apparel items to share a little bit of the lifestyle we enjoy here at The Ranch, with even more of you. So join the movement and come ride for the brand.
The Diamond L Brand